Today Is Your Day campaign

01 — Project details

Dairy West is an organization that promotes and represents Utah and Idaho's dairy producers, and Unbottled is their consumer-facing brand.

For this campaign, the goal was to showcase how dairy contributes to a holistic sense of well-being. The copy and concept had to tie together wellness and the consumption of local dairy.

02 — Creative process

The creative team created three separate mood boards for different types of days a person could have. I researched and selected content to match each mood and paired them with different dairy recipes. The copy was all about accepting your emotions, nourishing yourself based on what you need and meeting yourself exactly where you're at.

Normally, I wouldn't go on set, but I asked to be part of the filming process (as the stand-in art department person) for these videos since the script was so minimal.

03 — Results

This campaign came first in the category of 'social media campaign directed at consumers', in the 2023 Best of NAMA awards for Region 1.