The Unbottled Matchmaker campaign

01 — Project details

Dairy West is an organization that promotes and represents Utah and Idaho's dairy producers, and Unbottled is their consumer-facing brand. They wanted fun and engaging copy for a campaign promoting the Unbottled Matchmaker tool.

02 — Creative process

Since the tool educated people on beverage and local cheese pairings, and the campaign was going to be in the market in February it only seemed right to lean into the romantic angle.