Social media posts

01 — Project details

Nutrien Ag Solutions (NAS) is the largest ag retailer in North America. The agency I worked for took over the NAS social media accounts in January 2022, and I was the copywriter on the social media team for this client until October 2022.

02 — Creative process

The social media team would gather at the start of each month to brainstorm content ideas and create the content calendar for the following month.

Then, I'd prepare the copy and graphics alongside the designer. We balanced last-minute requests and fulfilled the content calendar while also incorporating feedback from accounts and the client.

01 — Project details

01 — Project details

While I don't have data to reflect what our team was able to achieve in those 10 months, I can say I played a pivotal role in establishing the social media management workflow for this massive new client.