Seed campaign
01 — Project details
Proven Seed, a premier Canadian seed brand, was looking for a fresh way to articulate its unique sales proposition.
02 — Creative process
As part of the creative team at Think Shift, we worked together and leaned into a location-focused concept that spoke to the fact that Proven Seed has the widest seed portfolio in Canada, allowing them to match every farmer with the right seed for their soil. I wrote the copy for all executions of this campaign.
I am most proud of the headline — the word belong is a power word not commonly used in ag copywriting (which is all the better reason to use it!).
A variation of this concept for a Curling Canada sponsorship.
