Pulse Flour Power campaign

Pulse Canada is the confident voice of the Canadian pulse industry. Our aim was to promote the benefits of pulse flours in a way that would speak to end-use manufacturers, food companies and consumers. When the client said, "Canadian pulse flours are the total package," that was all I needed to hear.

01 — Project details

Our aim was to promote the benefits of pulse flours in a way that would speak to end-use manufacturers, food companies and consumers. The aim was to take Pulse Canada's research and make the results into a concept.

02 — Creative process

When the client said, "Canadian pulse flours are the total package," that was all I needed to hear. I knew the headline had to be confident and clever. Pulse Flour Power summarizes the truth the research revealed: the nutritional power of pulse flour.

I wrote the copy for this campaign and collaborated with the digital, video, and design teams to create every execution.