Profile features

01 — Project details

Storytelling is a huge part of RRC Polytech's marketing strategy. They tell stories about current students and grads to show potential students what their future could look like if they attend RRC Polytech.

I've written a variety of stories for RRC Polytech over the last five years, but I want to specifically showcase the profile features I've written for two of their alumni advertising campaigns.

Audience

Potential students.

Goal

Showcase the alumni's success and how their time at RRC Polytech contributed to that success.

02— Process

They provide some points they'd like me to cover in the story (this is usually flexible) and a word count range, but the rest is up to me. I book and conduct the interviews and turn in the story by the deadline.

Fawnda Neckoway, 2024

Proud Digital Film and Media Alum launches filmmaking career and production company after graduation

Fisyani Sinyama, 2024

Two-time RRC Polytech grad works her way up in finance while fostering inclusion

Derek McCorrister, 2021

Entrepreneurship grad follows in father’s footsteps while showcasing efforts of Indigenous business owners

Eleanor Coopsammy, 2021

Creative Communications grad parlays love of storytelling into role supporting economic development