Plant for the Future event campaign
01 — Project details
Roquette, a global leader in the plant-based ingredient sector, was preparing to open the world's largest pea protein processing plant in October 2021. It wanted to celebrate this achievement with a virtual launch, and it needed help promoting it.
02 — Creative process
I participated in the event naming brainstorm and was provided with a concept to base the writing on. Their virtual launch event was called Plant for The Future, and it was hosted by Chris Hadfield.
My task was to write space-themed copy across several executions without losing the corporate tone or understating the enormity of this event.
Event website copy.
Postcard to accompany event boxes/invites for VIP guests.
