Online series
01 — Project details
When I was in the Creative Communications program at RRC Polytech, one of the requirements for graduation was completing an Independent Professional Project (IPP). They basically gave us free rein to pitch a project that brought together all the skills we'd learned in advertising, journalism, media production and public relations.
For my IPP, I chose to produce, edit, film and host a five-episode limited web series. The Candid Chef brought viewers into the kitchen with five Winnipeg chefs to hang out, cook, and talk about food, work, and life.
Peak of the Market came on as the title sponsor of the series.
Audience
Young foodies ages 21-35 and home cooks ages 35-55.
Goal
Get at least 3,000 views per episode and book some earned media to promote the series.
02 — Creative process
I wore every hat for this project. ðŸ¤
I came up with the name and created the logo.
I built the website and social channels and wrote all the copy.
I booked the title sponsor, booked the chefs and prepped to interview them.
I worked with a film industry professional to create a shot list for my first episode.
I hosted and directed each episode. Two people helped me light, film, and record audio for the portion where I was in front of the camera.
I wrote and recorded all the voiceovers.
I shot 80-85% of the B-roll and edited the entire series.
I produced a sizzle reel to promote the final episode.
I pitched the series to several reporters to secure earned media coverage.
I'll be honest: I didn't have to go this hard. But I did because that's who I am! And now, almost a decade later, I'm still so proud of the final result.
