Client case studies

01 — Strategy details

VidCruiter used case studies to show the unique ways clients could customize its software.

Audience

Potential customers (large companies).

Goal

Illustrate how VidCruiter addressed a customer's specific challenge with its products and benefitted the customer.

02 — Process

The Director of Marketing would get consent to do a case study from the client. Then the implementation and customer success team would brief me on the client so I could prepare questions before the interview. I would conduct the interview alongside the content director, write up the case study, then send it to the customer for approval.