VidCruiter used case studies to show the unique ways clients could customize its software.
Potential customers (large companies).
Illustrate how VidCruiter addressed a customer's specific challenge with its products and benefitted the customer.
The Director of Marketing would get consent to do a case study from the client. Then the implementation and customer success team would brief me on the client so I could prepare questions before the interview. I would conduct the interview alongside the content director, write up the case study, then send it to the customer for approval.
I wrote many case studies in my time at VidCruiter, here's a sampling of them: