Brand journalism

01 — Project details

Travel Manitoba approached me to help them write a series of brand journalism articles to appear on the industry news page. Each article had a unique focus.

Audience

Tourism industry partners, workers and operators.

Goal

Travel Manitoba wanted to talk about current topics in tourism in a way that uplifts the voices and perspectives of partners, workers and operators. The content was meant to leave readers feeling inspired and educated.

02 — Process

They provided the topics, interview subjects and points that the story needed to cover. I did my own interviews and research. We worked together on the edits.